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A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

- Kulczynski, Alicia, Brennan, Stacey, Ilicic, Jasmina

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Antecedents and consequences of participation in brand communities: A literature review

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

- Carlson, Jamie, de Vries, Natalie Jane, Rahman, Mohammad M., Taylor, Alex

The impact of age on consumer attachment to celebrities and endorsed brand attachment

- Ilicic, Jasmina, Baxter, Stacey M., Kulczynski, Alicia

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

- Baxter, Stacey M., Ilicic, Jasmina

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

- De Vries, Natalie Jane, Carlson, Jamie

The effects of affective and utilitarian brand relationships on brand consideration

- Leung, Lai Cheung, Bougoure, Ursula S., Miller, Karen W.

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